Golfclubs4cash

Golfclubs4cash are Europe's largest retailer of second-hand golf equipment and accessories.

The Plan

Build on revenue and page visits whilst cleaning up some behind the scenes technical stuff and more organic content output.

The Strategy

  • Competitor Analysis

    Looked at Golfclubs4cash's biggest competitors and looked at the specific areas where they we were falling behind, This allowed gave us a start line.

  • Collection Optimisation

    Built over 400 collection pages specific to their products and began ranking these pages which led to more impressions and higher click through rates.

  • On-page SEO

    Fixed our media URLs and with newly created collections I was able to up the internal linking and breadcrumbs which reduced bounce rates.

  • Copywriting & Organic Content Creation

    Publish around ten golf, product or business blogs in a month to build authority in certain niche subjects.

  • Technical SEO

    Golfclubs4cash had over 380,000 non indexed pages most old products that had sold out due to them being a single SKU business, this is now coming down due to a clean up.

The Results

  • Organic Revenue up 78% YoY

    Organic revenue has grown by 78% so far this year on last years period.

  • Blog Views up 179% YoY

    Blog views have grown by 179% this year so far compared to last years period.

  • 80,000+ pages indexed (so far)

    In around 3 months clean up, the clean up on the technical side has managed to remove around 80,000 pages in the backend.